Why it's a scoop and not a capsule

People ask why we did not make it a capsule, because capsules are tidier and travel better and nobody has to find a spoon.

The answer is quantity. A single scoop of Modern Savage is around eighteen grams of actual food. Two and a half grams of organs, five of collagen, five of beef protein, three and a half of fibre and live cultures, a gram of fruit, a gram of minerals. A large capsule holds about a gram. You would need around eighteen of them every morning to get what is in the scoop, and you would still be swallowing gelatine shells and a flow agent to make them fill.

Capsules are for medicine. Food comes by the spoon, and everything in this is food, in food-sized amounts. We believe that is the whole difference between a supplement that does something and one that does not. A pinch of organ powder in a capsule is a gesture. Two and a half grams of it in a glass, every morning, with the fibre and the fat-soluble vitamins it needs to be absorbed, is a meal our great-grandparents would have recognised.

So the spoon stays. It goes in the spot by the kettle, and it takes about as long as making a cup of tea.

Modern Savage, the world's first truly all-in-one animal-based organ blend.